Marketing Director

About INOI

INOI is a European electronics brand. The company specializes in the development and production of modern mobile devices, offering a wide range of innovative smartphones and tablets on Android, functional feature phones, and devices that seamlessly blend advanced technology with stylish design. In addition to hardware, INOI develops software and digital content to significantly enhance the user experience.

Pricing Positioning: INOI offers products in the affordable and mid-range segments, ensuring high quality at a reasonable price.

Quality: We strictly control all stages of production to guarantee the high quality of our devices. We use advanced technologies and innovations to meet and exceed our customers' expectations.

Benefits of Cooperation and Professional Team: With 30 years of market experience, we understand the needs of both distributors and end customers, offering favorable conditions and comprehensive support, making cooperation with us easy and professional.

Headquarters:

- Operations: Dubai, UAE

- Design and Marketing: Nice, France

INOI believes in the transformative power of innovation and technology, constantly striving to provide its customers with the best products and exceptional user experience.

History and Achievements:

INOI was founded in 2016 by Estonian businessman Vassili Sibirtsev and Finnish entrepreneur Victor Dmitrienko. Starting its operations in the CIS markets, the company successfully sold over 10 million devices.

In 2023, Debbie Zheng and Dr. Florian Seiche joined the Board of Directors, marking an important step in strengthening the leadership team. By the end of that year, INOI's products were introduced in Vietnam, MENA, and Switzerland.

In 2024, the company continued its expansion into the GCC, African, and Latin American markets, further broadening its global presence and strengthening its position on the international stage.

We believe in the transformative power of innovation and technology, constantly striving to deliver superior products and exceptional user experiences to our customers.

Position Summary: 

We are seeking a seasoned Marketing Director with deep expertise in leveraging social media for brand promotion, managing marketing agencies, and executing global influencer strategies. This role involves a hands-on approach to overseeing marketing operations within our Dubai office, while also coordinating efforts across multiple regions to ensure brand consistency and growth.

Key Responsibilities:

• Strategic Leadership: Develop and implement global marketing strategies that align with INOI’s business objectives. Lead brand positioning, market research, and competitive analysis to inform decision-making.
• Team Coordination: Oversee and coordinate marketing activities with the marketing team in HQ, Marketing, and design team in France & coordination of regional marketing teams, ensuring alignment on global campaigns and branding initiatives.
• Agency Management: Manage and collaborate with marketing and PR agencies in France and the UAE to ensure effective communication and execution of strategies. Monitor performance and provide strategic direction to optimize outcomes.
• Campaign Development: Lead the creation of innovative marketing campaigns across multiple channels (with focus on digital, trade marketing and social media) to drive brand engagement and product sales.
• Budget Management: Develop and manage marketing budgets, ensuring cost-effective use of resources to maximize ROI.
• Performance Analysis: Utilize analytics and performance metrics to assess campaign effectiveness, providing insights and recommendations for improvement.
• Cross-Functional Collaboration: Work closely with product development, sales, and customer service teams to ensure cohesive brand messaging and alignment with business goals.
• Brand Representative: Serve as a key spokesperson for INOI, representing the brand at industry events, conferences, and other networking opportunities.

Key Requirements:

• Degree in Marketing or a related field.
• Minimum of 8-10 years of marketing experience, with at least 5 years in a leadership role, preferably in the technology or consumer electronics industry.
• Proven track record of developing and implementing successful marketing strategies.
• Extensive experience in event management, exhibitions, trade marketing, and e-commerce sectors.
• Experience in managing international teams and external agency relationships.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication, leadership, and organizational skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Fluency in English is required; proficiency in French and/or Arabic is a plus.
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Preferred Qualifications:

• Prior experience in managing marketing teams across multiple regions, especially in the consumer goods or retail sector.
• Strong network of influencers and marketing agencies.
• Ability to work effectively in both office and field settings, with a willingness to travel when necessary.

We offer:

• Opportunity to grow fast with a rapidly growing business.
• Competitive salary.
• Regular appraisals and feedback.
• An attractive office spaces.

Office Address:

• Our office is near Deira City Centre Metro Station, Dubai, UAE