About INOI
INOI is a European electronics brand. The company specializes in the development and production of modern mobile devices, offering a wide range of innovative smartphones and tablets on Android, functional feature phones, and devices that seamlessly blend advanced technology with stylish design. In addition to hardware, INOI develops software and digital content to significantly enhance the user experience.
Pricing Positioning: INOI offers products in the affordable and mid-range segments, ensuring high quality at a reasonable price.
Quality: We strictly control all stages of production to guarantee the high quality of our devices. We use advanced technologies and innovations to meet and exceed our customers' expectations.
Benefits of Cooperation and Professional Team: With 30 years of market experience, we understand the needs of both distributors and end customers, offering favorable conditions and comprehensive support, making cooperation with us easy and professional.
Headquarters:
- Operations: Dubai, UAE
- Design and Marketing: Nice, France
INOI believes in the transformative power of innovation and technology, constantly striving to provide its customers with the best products and exceptional user experience.
History and Achievements:
INOI was founded in 2016 by Estonian businessman Vassili Sibirtsev and Finnish entrepreneur Victor Dmitrienko. Starting its operations in the CIS markets, the company successfully sold over 10 million devices. In 2023, Debbie Zheng and Dr. Florian Seiche joined the Board of Directors, marking an important step in strengthening the leadership team. By the end of that year, INOI's products were introduced in Vietnam, MENA, and Switzerland.
In 2024, the company continued its expansion into the GCC, African, and Latin American markets, further broadening its global presence and strengthening its position on the international stage.
We believe in the transformative power of innovation and technology, constantly striving to deliver superior products and exceptional user experiences to our customers.
Role and Responsibilities:
1. Social Media & SEO:
- Develop and implement social media strategies to enhance brand presence and engagement across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Optimize website content and structure for search engines to improve organic search rankings and drive traffic.
- Monitor social media trends, audience behavior, and SEO performance to adjust strategies as needed.
2. Content Marketing:
- Create and oversee the execution of a content marketing strategy that aligns with business goals and brand voice.
- Manage the production of high-quality content, including blog posts, articles, videos, infographics, and more.
- Collaborate with internal teams and external partners to generate engaging and relevant content that resonates with target audiences.
3. PPC/SEM:
- Plan, execute, and optimize pay-per-click (PPC) and search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
- Conduct keyword research and competitive analysis to inform campaign strategies.
- Track and report on campaign performance metrics, making data-driven adjustments to improve results.
4. CRM Communications:
- Develop and implement CRM communication strategies to nurture leads, engage customers, and drive sales.
- Segment customer databases and personalize communications to improve engagement and conversion rates.
- Analyze CRM communication metrics to refine strategies and enhance campaign effectiveness.
Job Requirements:
Experience:
- Minimum of 5 years in digital marketing roles, with a focus on social media, SEO, content marketing, PPC/SEM, and CRM communications.
- Proven track record of successful digital marketing campaigns and measurable results.
Skills:
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), social media management tools, and CRM software.
- Creative mindset with the ability to develop engaging and innovative digital content.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Proficiency English is a must; knowledge of other language(s) will be beneficial.
Education:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field. Advanced degree or relevant certifications (e.g., Google Analytics, Google Ads) are a plus.
Other:
- Deep understanding of digital marketing best practices and emerging trends.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong project management skills and attention to detail.
We offer:
- Opportunity to grow fast with rapidly growing business.
- Competitive salary.
- Regular appraisals and feedback.
- An attractive office spaces.
Office Address:
- Our office is near Deira City Centre Metro Station, Dubai, UAE
INOI is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.